Graphic design services that hand over rules, not just files.
A logo is the smallest part of a brand identity and the part everyone focuses on. What actually determines whether a business looks coherent is everything around it: the typefaces, the colour values, the spacing, and a written rule for what to do when someone needs a shape nobody designed. We deliver those rules alongside the artwork, in every file format you will actually need, so the design still holds together when a printer, a sign maker or a new employee uses it without asking us.
What we design
Brand identity systems
The mark, and the system around it: typefaces, colour values in every space you will need, spacing rules, and what to do at small sizes. Delivered with a written guide.
Marketing and social creative
Templates you can fill in rather than one-off artwork you must come back for. Sized correctly per platform, because a post cropped badly on mobile is wasted work.
Brochures, packaging, signage and stationery, set up correctly for press with bleed, crop marks and CMYK conversion checked. Print mistakes are expensive and permanent.
Presentation and document design
Pitch decks and proposals as editable templates in the software you already use, so they stay usable after we hand them over.
What lands in your hands at the end
The handover matters more than most clients expect. This is what stops a brand degrading over the following two years.
Vector source files, SVG and AI
- Why it matters
- Scales to any size without quality loss. A sign maker will ask for this
Raster exports, PNG and JPG
- Why it matters
- For anything that cannot take a vector, at the sizes you actually use
Colour values in HEX, RGB, CMYK and Pantone
- Why it matters
- Screen, print and physical products need different values for the same colour
Clear space and minimum size rules
- Why it matters
- Stops the logo being crushed into corners until it stops working
What not to do
- Why it matters
- Usually the most consulted page of any brand guide
Written licence
- Why it matters
- Confirms you own the artwork outright, with no ongoing fee
What it costs
Logo design starts at ₹12,000 with its complete file set, and a visual identity with typefaces and a colour system runs to ₹45,000. Packaging and campaign creative are quoted per project. The logo process, deliverables and questions are covered in full on logo design, and every other service is on the pricing page.
How design work runs
Questions before sketches. Most of what goes wrong in identity work is decided before anyone draws anything.
-
Brief and context
What the business does, who buys from it, where the work has to appear, and which competitors it must not be mistaken for.
-
Three directions
Three genuinely different ideas, each with a reason behind it. Thirty options means none of them were thought through.
-
Refine the chosen one
Two rounds on the direction you pick. If two is not enough the brief was wrong, and we go back to the brief rather than keep adjusting.
-
Test where it lives
At small sizes, in one colour, reversed on dark, and on whatever physical thing matters to you. Problems surface here rather than at the printer.
-
Handover
Every format, the colour values for screen and print, and the usage rules, as a folder you keep.
-
Rollout onto what already exists
The site, the signage, the invoice template, the social profiles and whatever else carries the name. An identity that lives in a folder and nowhere else is a cost rather than an asset, and this is the step where it starts earning.
Design questions
How much does a logo cost?
Quoted per project depending on how much of the surrounding identity you need. A mark on its own is a small job. A mark plus the typography, colour system, usage rules and templates is the job that actually changes how the business looks, and it is priced accordingly.
Do I own the design?
Yes, outright, confirmed in writing at handover. No ongoing licence, no fee to use it somewhere new. You get the editable source files, not just flattened exports, which is what lets any future designer work with it.
How many concepts do I get?
Two or three genuinely different directions, not ten variations of the same idea. Ten options is a way of making the client choose rather than the designer decide, and it produces worse outcomes.
Can you match my existing brand?
Yes. Send whatever exists, even if it is only a logo somebody made years ago. We can extract the colours and typefaces, build the missing rules around them, and keep the parts customers already recognise.
Related services
Tell us what needs designing
And whether you are starting from nothing or fixing something that has drifted.