Logo design that still works at 16 pixels and on a delivery van.
A logo is judged at two sizes almost nobody designs for: a browser tab, and whatever is largest in your business. Most of what goes wrong is decided before any drawing happens, when nobody asks where the mark has to survive. We design marks that hold up in one colour, at small sizes and in print, and hand over every format you will actually be asked for.
What you actually receive
The deliverable list matters more than the number of concepts. This is where cheap logo work reveals itself, usually eight months later when a printer asks for something you do not have.
Vector source files
AI and SVG, the editable originals. Without these your logo cannot be resized for signage or sent to a printer without quality loss, and any future designer has to redraw it. A supplier who only sends you a PNG has not finished the job.
Every raster size
PNG with transparency at the sizes you will be asked for, plus favicon and app icon versions, plus correctly sized profile images for each social platform.
One colour and reversed versions
Black, white and single-colour variants. These are what get used on invoices, stamps, embroidery, engraving and anywhere printing in full colour is not an option. A mark that only works in its full colour version will eventually fail somewhere expensive.
Horizontal and stacked lockups
A wide version for a website header and a compact version for a square avatar. Squeezing one layout into both is why so many site headers look wrong on a phone.
Clear space and minimum size rules
Written down, so whoever lays out your next brochure does not crowd it or shrink it past legibility.
Colour values for screen and print
HEX and RGB for screens, CMYK and a Pantone reference for print. Without the print values your brand colour shifts between your website and your packaging, and neither supplier will think it is their fault.
How we work
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Questions before sketches
What the business does, who buys from it, where the mark has to appear, and which competitors it must not be mistaken for. The last one gets skipped more than any other and is the most expensive to discover late.
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A search before you commit
We check whether the name, and anything close to the mark, is already in use, and flag it early rather than after you have printed. This is a search and not legal advice: if you intend to register, take proper advice before filing.
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Three directions, not thirty
Three genuinely different ideas, each with a reason behind it. Presenting thirty options means none were thought through, and it moves the design decision onto you, which is not what you hired someone for.
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Two rounds of refinement
You pick a direction and we develop it. Two rounds is enough when the first step was done properly. If it is not enough, that usually means the brief was wrong, and we go back to it rather than keep adjusting.
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Testing where it has to live
The chosen mark shown at favicon size, in one colour, reversed on dark, and on whatever physical thing matters to you. Problems surface here rather than at the printer.
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Handover
Every file, the usage rules, and the colour values. Sent as a folder you keep, not a link that expires.
Logo, identity or full brand
Three different jobs, often confused when quotes are compared.
Logo only
- What it covers
- The mark, in every format, with usage rules
- Typical timeline
- 2 to 3 weeks
- Right when
- You have a working business and need a proper mark
Visual identity
- What it covers
- Logo plus typefaces, colour system, layout rules
- Typical timeline
- 3 to 5 weeks
- Right when
- You are about to build a website or print anything
Full brand
- What it covers
- Identity plus tone of voice, stationery, packaging, templates
- Typical timeline
- 6 to 10 weeks
- Right when
- You are launching, or everything you own looks unrelated
Comparing a logo-only quote against a full brand quote is the most common reason one agency looks expensive.
What it costs
Logo design starts at ₹12,000 for the mark with its full file set, and runs to ₹45,000 for a visual identity with typefaces, a colour system and layout rules. Full brand work is quoted per project. Full ranges for every service are on the pricing page, and the wider design work is on graphic design services.
How much does logo design cost in India?
Anywhere from a few hundred rupees on a freelance marketplace to several lakh at a brand consultancy. Our own work starts at ₹12,000 for a logo with its complete file set. The gap is mostly explained by whether you get editable vector originals, one-colour versions and written usage rules, or a single PNG and no rights.
How long does it take?
Two to three weeks for a logo, three to five for a full visual identity. Most of the variation is how quickly feedback comes back, so the timeline is partly yours.
Do we own the logo?
Yes, outright, on final payment, including the editable source files. Some suppliers retain rights or withhold the vector files as leverage. Ask any designer this before you start, including us.
What if we do not like any of the three concepts?
Then the brief was wrong and we redo the brief, not the drawings. That has happened, and going back to the questions is faster than iterating on a direction nobody believes in.
Can you just redraw our existing logo properly?
Yes, and it is often the sensible option. If the mark works but you have lost the original files or only have a low resolution image, redrawing it as clean vector and producing the missing formats costs a fraction of a new identity and keeps the recognition you have already built.
Can you help us trademark it?
Trademark registration in India is a legal filing with the Trade Marks Registry, and it is best handled by a registered trademark attorney or agent. Before you file, we check that the name and the mark are not obviously already in use, and we hand over the vector files and colour values the application asks for.
Related services
Tell us where the logo has to live
Signage, packaging, an app icon, embroidery. That list shapes the design more than any adjective in a brief.